CAROB POLAROIDS_3Carob is actually the fruit of the evergreen carob tree, which (like most of us) thrives in warm, sunny climates.

When they’re growing, the fruits look a bit like large broad bean pods, but when they’re ripe and ready-to-eat, they become a lovely dark chocolate brown colour. Once harvested, the beans inside are removed and the pods are gently roasted and ground into a fine powder that looks and tastes surprisingly similar to chocolate.

Unlike chocolate, however, carob contains no caffeine or theobromine and (as it’s basically a fruit) it’s naturally sweet, so requires relatively little additional sweetener. Chocolate, on the other hand, is quite bitter. So to make it more appealing (especially to kids) most manufacturers add an alarming amount of refined sugar to it.

Our carob pods are minimally processed – simply roasted then gently ground into a fine powder – thus retaining all their natural goodness.


CAROB ANGELNutrient Heaven

If being ‘as yummy as chocolate but without the downsides’ weren’t enough, carob is also packed with loads of good stuff and it’s rich in calcium too. Consumed for centuries throughout the mediterranean, science continues to make new discoveries about the amazing qualities and health benefits of carob.

Antioxidants, with their ability to ward off many diseases, are the reason dark chocolate has recently been hailed as being so ‘good for you’. Well, when it comes to antioxidants, carob is up there with the very best. However, it provides these health-promoting, bug-fighting compounds without the negative effects of the stimulants found in chocolate.

Advantage carob!

Further boosting its superfood credentials, carob is also rich in some pretty unique fibres (and we don’t mean the ones you knit with). Firstly, Pinitol is a naturally occurring fibre that in research studies has been shown to help keep blood sugar stable. Secondly, the insoluble dietary fibre in carob has been shown to have the same health benefits typical of soluble fibres such as beta-glucan, commonly found in oats. Soluble fibres are widely acknowledged to have cholesterol-lowering qualities. This remarkable effect in carob appears to be due to the naturally high levels of a compound called lignin in carob fibre. Lignin acts like Velcro, and we all know how useful that can be. It binds onto cholesterol and escorts it out of the body. Great work!

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